Jack Morton rebrands after its merger with Impact XM

Jack Morton, the brand experience agency, introduced a new global brand identity on October 13, 2026, following its merger with Impact XM earlier in 2026, according to a company announcement distributed by PR Newswire.

The agency said the rebrand is built around a positioning it calls Experience Without Limits and includes a revised visual system that reworks its three-faces symbol into a single connected mark. The company said the change reflects the combination of the two businesses into one organization spanning strategy, production, fabrication, technology, environments and measurement.

Jared Pollacco, chief executive of Jack Morton, said the launch is "a reflection of who we've become and where we're headed."

Jack Morton said it now has more than 1,000 employees across 20 locations worldwide and delivers 35 brand experiences a day. It said its clients include 10 of the world's 20 largest technology companies and a third of the leading life sciences brands.

Erik McKinney, head of creative for North America, said the agency built the rollout as a set of linked physical and digital moments rather than a conventional communications campaign. The company said its work has been recognized with awards including Cannes Lions, Effies, Emmys and Clios.

This story was first reported by PR Newswire.