Accenture buys UK data firm Sagacity, adding 140 specialists

Accenture said on October 13 that it had acquired Sagacity, a London data and customer intelligence company, in a deal that brings more than 140 specialists into its Accenture Song unit. Terms were not disclosed.

Sagacity started in 2005 and was co-founded by Anita Dougall, who is chief executive, along with Malka Townshend and Harry Dougall, according to the company's announcement distributed by Business Wire. Accenture said the business contributes data assets, AI-based technology and customer analytics work that it plans to pair with its own operations and industry teams.

The buyer said the purchase expands delivery capacity in the United Kingdom and Ireland across strategy, design, implementation and operations, and targets sectors with large customer bases such as utilities, retail, banking and telecommunications.

"Our clients are increasingly looking to connect data, AI and operations to drive growth and reinvent customer experiences," said Sohel Aziz, senior managing director for Accenture Song in the UK and Ireland.

Dougall said the combination would let Sagacity's staff, data and technology reach more organizations.

Accenture, which is incorporated in Ireland and listed in New York, reported about $74 billion in revenue in fiscal 2026 and employs roughly 814,000 people serving about 9,000 clients.

This story was first reported by Business Wire.