Disney says Disney+ will stream the February 2027 Super Bowl

Walt Disney Co. said on October 7, 2026 that its streaming service Disney+ will carry the Super Bowl set for February 2027, CNBC reported.

The company had already said its ESPN sports division would produce the game for the first time, with the broadcast carried on ESPN and on Disney's ABC network. Disney told investors on its most recent earnings call that commercial inventory for the game had already sold out, the earliest sellout for a Super Bowl, according to a press release cited by CNBC.

The move extends Disney's push to put live sports on streaming platforms. In 2025 the company launched a standalone ESPN streaming service, taking the programming outside the cable bundle.

Rival streaming services are pursuing similar deals. CNBC reported in early October 2026 that Alphabet's YouTube is looking for additional live sports rights. YouTube pays roughly $2 billion a year for "NFL Sunday Ticket," a deal that runs through the end of the 2029-30 season.

Netflix will show five NFL games in the 2026-27 season. Bela Bajaria, Netflix's chief content officer, said in a CNBC interview in September 2026 that the company would consider buying rights to international NFL games if they became available.

This story was first reported by CNBC.